The best guests are repeat guests so spread the holiday cheer by sending out a holiday card to your most valued customers. Create a customer loyalty plan that the airlines and hotels have used successfully for years. You may consider offering a repeat customer discount as a thank you for their loyalty. I recommend creating your own holiday card with a picture of your vacation rental and sending a it via good old fashion post to ensure receipt.
How do you plan on creating brand loyalty? Percentage discount? Stay 6 nights get one night free?