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Guest Hook

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guest-hook

Great copy can make or break your business!

I am not a writer. And the writing experience I do have has been “strictly business”—straightforward and to the point. No flowery expressions or threading a yarn to tell my story. I am not known for nailing every comma or apostrophe.  

Thankfully, I have other great qualities and skills. 😆 Like vacation rental operations and finance. But communicating that knowledge that lives in my head requires the right words! 

Guesthook

Although I write every word of content on my website, every now and again it needs that extra professional touch, to make sure my meaning speaks loud and clear. 

I call it sprinkling fairy dust on my thoughts, and like magic after a few hours of help from a copywriting expert, my words now sparkle like diamonds!

Which leads me to this recommendation: if you do any writing for your business, find an excellent copywriter or editor to make sure your words don’t go to waste! 

A Little Story About Storytelling 

When I first started in the vacation rental biz, I was talking to a friend of mine who had just written a book about PR and worked with many Fortune 500 companies. During that conversation, she gave me some of the best advice of my career. 

She asked me what my goal was, and I was honest: I had no idea. Many of her clients, she said, were aiming to be on the Oprah Winfrey show. I was not ready to take on “O.” 

Guest-Hook

What I really wanted, I realized, was a roadmap… and some help navigating it. I was lost in uncertainty, lacking confidence and direction. I told her I needed help with my website content, which I knew was a foundational basis of what I was working to accomplish. Not only because  blogging and creating new, engaging content is key to driving traffic, but also because I needed to find my voice in order to authentically connect with others. 

I was trying to create as much content as I could as fast as I could, but I could not keep up (I blame two small kiddos, two vacation rentals, and a growing business). So I asked: How do I find a good copywriter that could help me? 

“Go to Google and search for you,” she advised, and it’s advice I take with me to this day. As a 30-something woman writing about vacation rentals, I was seeking someone who fit that profile and also sounded like me

And that’s how I found Guest Hook, a copywriting company that specializes in vacation rentals. Their co-founder, Jessica, ended up being just the 30-something travel copywriter I was looking for. To this day, many years later, Guest Hook has a great group of copywriters with different backgrounds and knowledge of vacation rentals. Their services range from property descriptions (bestseller) to email marketing (more on that below). 

Guest Hook, now under the umbrella, of the Build Up Bookings brand, offers both technical expertise and truly engaging words to establish a connection with your guests! 

They can also help you come up with campaigns, branding strategy, and other creative endeavors for your short-term rental business, like:

  • Copy Strategy
  • Blog Copy
  • Website Copy
  • Listing Site Copy
  • Guest Nurture Copy
  • Digital Assets like Freebies

I used to look at writing as a chore, but that is no longer the case. I now have a schedule and process in place that allows me to churn out a blog post in just under an hour. And I have learned how to turn each piece of content into a traffic generator! A win-win.

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Client Love

Alanna's online, self-directed short term vacation rental course is THE one you want to take if you are serious about...

CL Reed

Vacation Rental & Boutique Hotel Supplies
5
2021-09-07T09:59:48-07:00

CL Reed

Alanna's online, self-directed short term vacation rental course is THE one you want to take if you are serious about getting into the short term vacation rental game!  This course will take you step-by-step from the initial thought of why you should get involved in short term vacation renting to every possible aspect of operating, maintaining and protecting your investment.  Additionally, you will learn some of Hospitality's Best Business Practices along the way. I highly recommend this course for Beginners and Intermediates to learn much information in one succinct setting.  If you have been operating short term vacation rentals for some time and consider yourself to be at the Expert level, you should take this as a refresher/stay relevant course, as there are many gold nuggets to support you in enhancing your method of operation.
In my experiences as a short term rental host, podcaster and founder of Host2Host, I have found Alanna Schroeder of...

Debi Hertert

Vacation Rental & Boutique Hotel Supplies
2021-09-22T09:27:40-07:00

Debi Hertert

In my experiences as a short term rental host, podcaster and founder of Host2Host, I have found Alanna Schroeder of The Distinguished Guest to be professional, ethical and informative.  She possesses great business savvy, offering views that express her knowledge and her caring.  I have seen Alanna go out of her way to help another host/owner achieve success.  In an industry that is continually growing, Alanna has developed an understanding of how our industry works and who works within it.  I trust her judgement and advice and have learned more from her than from almost anyone else in this field.   Alanna’s contributions and work with Host2Host have been invaluable. Her new course TDGs Blueprint for Beginning Rentalists includes comprehensive and vital information for the short term rental host.  Although it is designed for the beginning host, the course includes so much information it is also great for established hosts.  It’s comprehensive from the purchase of property, through the setup of rental space and navigating Online Travel Agency listings.  The TDG course modules will save headaches and missteps, increasing satisfaction as well as income!
If you own a short term vacation rental or are considering purchasing a vacation rental Alanna’s course, Blueprint For Beginning...

Melissa MacNail

Vacation Rental & Boutique Hotel Supplies
5
2021-11-01T12:23:59-07:00

Melissa MacNail

If you own a short term vacation rental or are considering purchasing a vacation rental Alanna’s course, Blueprint For Beginning Rentalists, is an absolute must. Alanna has gone above and beyond to lend her expertise in the hospitality business with several years of personal experience. This course is extremely thorough; complete with checklists and extensive resources, walking you through the process of finding a qualified realtor, to the ins and outs of running your business, marketing, and so much more. You will not find another course out there to match the quality of what this course has to offer. Coming in as a newbie myself I feel well equipped with the proper tools and know-how to run my business successfully and how to continue to grow in the future. In addition to the course material, Alanna holds weekly office hours via zoom where you can ask any questions you may have as well as connect with fellow owners gaining even more insight and knowledge to this ever growing and evolving industry. From personal help and feedback on website design, channel management, interior design, insurance and so much more. These are just a few of the many ways Alanna has helped me personally and I look forward to staying connected over the coming years through her office hours and private Facebook group as questions and scenarios arise. If you desire to create a profitable vacation rental investing in the Blueprint For Beginning Rentalists course will set you and your business up for success!
Alanna has been my go-to person as I've navigated the learning curves of running my vacation rental businesses.  She helped...

Cathy Scott

Vacation Rental & Boutique Hotel Supplies
5
2016-05-03T18:24:44-07:00

Cathy Scott

Alanna has been my go-to person as I've navigated the learning curves of running my vacation rental businesses.  She helped me re-brand my properties, market them effectively, and connect with other valuable industry resources.
Alanna at The Distinguished Guest has been an invaluable resource while setting up my first vacation rental.  I recently bought...

Robert Howell

Vacation Rental & Boutique Hotel Supplies
5
2020-11-01T08:47:41-08:00

Robert Howell

Alanna at The Distinguished Guest has been an invaluable resource while setting up my first vacation rental.  I recently bought a house in Hilton Head Island and knew nothing about what it takes to be a successful vacation rental.  Alanna has always been willing to lend a helping hand and responds quickly to all of my many questions!  If you're looking to set up a new vacation rental or refresh an existing rental, I would highly recommend contacting Alanna to help out.  She provides a 5 star experience!
5
4
Vacation Rental & Boutique Hotel Supplies